Pick a firm and account type. Eval cost prefills from that SKU — including a live promo price when we have one. Pass rate, payout chance, and average payout are your assumptions, not firm-reported rates. This is the expected value of one eval attempt, not a prediction.
Expected value of one evaluation attempt under your assumptions. Not a prediction, not a promise, and not firm-reported statistics.
Activation fee
$149
From this SKU. Included so EV is not overstated. Hidden when $0.
EV per eval
−$43.90
EV per eval = your pass rate × (your payout chance × your average payout − activation fee) − eval cost
Break-even pass rate: 27.5% — the pass rate that makes EV $0 with your other assumptions.